English

Welcome to a seminar about measuring diversity in media.

Different diversity strategies are used by media companies. Some companies are counting heads to see how many men and women appear in media. But what other tools are available if we really want to assess fair portrayal of diversity in media?

Please join us in a dialogue where we will try and discuss different ways to assess portrayal of diversity used by researchers, media companies and audience.

The seminar is organised by the Swedish Disablity Federation, Swedish Television (SVT) and the university of Lund.

Program

09.00 – 09.30 Coffee and registration

09.30 – 12.00 Introduction by Gunilla Jarlbro
Followed by short presentations on
Media Accountability Systems MAS – Torbjörn von Krogh
Diversity assessment in Swedish mainstream media – Ylva Brune
Presentations of workshops – different methods to measure diversity

12.00 – 13.00 Lunch

13.00 – 15.00 Parallell Workshops
News Monitoring – Maria Jacobson
Participants will assess recent swedish newspaper articles, looking at portrayal of gender, disability and ethnic/cultural diversity. The method is inspired by the Global Media Monitoring Project
http://www.whomakesthenews.org/

Editorial Monitoring – Michael Ruebsamen
Participants will use a method for editorial assessment at Public Service regional TV in the south of Sweden. The method has been used to look at portrayal of people with disabilities in news, culture and youth programs.

Portrayal Monitoring at ITV – Maureen Walker (in English)
The ITV monitoring process – measurements, feedback and actions. Case studies from drama and entertainment productions. Discussion on how to increase and improve diversity within programs.

Maureen Walker is currently Head of Artists and Music Management at ITV Productions, with line management responsibility for the cross site Music and Casting (and Contracts) teams. Maureen has a long career in television, beginning at Scottish Media group. Her experience includes management of talent policy and contractual issues, Industrial Relations and championing diversity within programmes. Maureen is a member of the UK’s National Council for Drama Training and represents ITV on external committees such as The Broadcasters and Cultural Industries Disability Network.

Neural network analysis – Ezra Zubrow (in English)
The method for text analysis will be presented and tried using computers. The method is used in media monitoring – part of Disability Rights Promotion International http://www.yorku.ca/drpi/CanadaFactsMedia0708.html

15.00 – 16.00 Reflections and discussion – Gunilla Jarlbro